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Abstract


EVALUATİNG WEB SİTES OF ISLAMİC HOTELS IN TURKEY IN TERMS OF HALAL CONCEPT FACTORS
Halal tourism accepts growing interest both in terms of economic and academic in the world and Turkey. Halal tourism can be defined as producing and serving tourism product and services in the light of Islamic teachings. According to Global Muslim Travel 2015 report by MasterCard and Crescentrating, in 2014 this segment was worth $145 billion, with 108 million Muslim travellers representing 10% of the entire travel market (crescentrating.com). This is forecast to grow rapidly within next years. Turkey is one of the most important members of the global Islamic tourism economy. However regulations related to halal tourism is essential in Turkey as it is in the world. Number of halal hotels in Turkey is increasing rapidly up to 200 hundreds. Yet there is no regulation related to halal hotels in Tourism law, number of halal hotels stated above are as they labelled themselves “halal hotel” This study focused on 3, 4, 5 stars halal concept hotel web pages that are certified from Turkish Republic Culture and Tourism Ministry. Halal hotel web pages analysed in terms of halal concept factors. The findings Show that “separate swimming pools or bath facilities for man and women” and “no alcoholic beverage service” factors are the two main factors mentioned in hotel web pages.

Keywords
halal tourism, halal hotel, Internet


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