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Abstract


PUBLIC RELATIONS IN FILMS: AN ANALYSIS OF HOW THE THEORY AND PRACTICE OF PUBLIC RELATIONS WAS REFLECTED IN A SELECTION OF HOLLYWOOD FILMS BETWEEN 1999 AND 2013
The significance of public relations, evidenced by the increasing levels of investment allocated to it, stem from its demonstrable positive impact on the achievement of various performance indicators across a range of organizational activity(ies). However, public relations is a complex field involving a range of disciplines across a number of areas. Generally, these complexities are compounded by differences over the definition of public relations and the absence of a framework to govern its practice. These difficulties are highlighted in many academic studies. In addition, arguably, the films used in this study reflect these complexities in the way they portray this field and the people working in it. This is significant as, arguably, these films can reflect the perception of public relations in the real world. This study aims to analyze the representation of public relations in recent Hollywood films in terms of theory and practice. The study uses certain Hollywood films between 1999-2013 adopting a content analysis method. These films reflect the criticisms often levelled against public relations and its experts and at the end of this article an attempt is made to make some practical suggestions to deal with these issues.

Keywords
Public Relations, Public Relations Specialist, Films, Hollywood


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