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  • Title : CITY BRANDING PROCESS IN THE SCOPE OF RELATIONSHIPS BETWEEN CITY IDENTITY, CITY IMAGE AND CITY POSITIONING: THE CASE OF ERZURUM PROVINCE

  • First Author : Rafet BEYAZ

  • Authors : -- Üyesi Elif BOYRAZ

  • Keywords : City Brand, City Positioning, City Image, City Identity

  • Basic Area : Pazarlama

  • Page Id : 437-455

  • Rank Id : 25

  • Year : 5

  • Volume : 18

  • DOI : 10.16989/TIDSAD.1584

  • Yayına Git