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Title : CITY BRANDING PROCESS IN THE SCOPE OF RELATIONSHIPS BETWEEN CITY IDENTITY, CITY IMAGE AND CITY POSITIONING: THE CASE OF ERZURUM PROVINCE
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First Author : Rafet BEYAZ
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Authors : -- Üyesi Elif BOYRAZ
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Keywords : City Brand, City Positioning, City Image, City Identity
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Basic Area : Pazarlama
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Page Id : 437-455
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Rank Id : 25
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Year : 5
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Volume : 18
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DOI : 10.16989/TIDSAD.1584
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