KENT KİMLİĞİ, KENT İMAJI VE KENT KONUMLANDIRMA İLİŞKİSİ KAPSAMINDA KENTLERİN MARKALAŞMA SÜRECİ: ERZURUM İLİ ÖRNEĞİ̇, 437-455
CITY BRANDING PROCESS IN THE SCOPE OF RELATIONSHIPS BETWEEN CITY IDENTITY, CITY IMAGE AND CITY POSITIONING: THE CASE OF ERZURUM PROVINCE
http://dx.doi.org/10.16989/TIDSAD.1584
Rafet BEYAZ -- Üyesi Elif BOYRAZ