YENİ MEDYADA DUYGUSAL REKLAM ÇEKİCİLİKLERİ İÇEREN REKLAMA VE REKLAMI YAPILAN ÜRÜNE KARŞI TUTUM OLUŞTURMADA KİŞİLİK TİPLERİNİN ROLÜ̇, 99-117
THE ROLE OF PERSONALITY TYPES IN ATTITUDE FORMATION TOWARD ADVERTISEMENTS WITH EMOTIONAL APPEALS AND THE PRODUCT ADVERTISED IN NEW MEDIA
http://dx.doi.org/10.16989/TIDSAD.119
İlkay KARADUMAN