ISSN:2149-083X
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INVESTIGATION OF GREEN PRODUCT PURCHASING TENDENCIES OF UNIVERSITY STUDENTS IN THE CONTEXT OF ENVIRONMENTAL ATTITUDE


All living things in nature are affected by changes in the environment. With the development of industrialization day by day, environmental pollution increases and serious consequences for living beings. In recent years, increasing the level of education and culture, making access to technology easier increases the sensitivity to the environment. In this context, consumers are revising their routines in purchasing behavior to be more sensitive to the environment. The pressures of the regulations and the environmentally conscious consumers in this direction also provide the social responsibility consciousness of the enterprises. Marketers also realize their promotional activities by giving messages about environmental awareness by taking these developments into consideration. in the scope of the study, a questionnaire was applied on the students of the Faculty of Economics and Administrative Sciences of Selçuk University. The data obtained from the survey were transferred to SPSS 23.0 package program and the necessary analyzes were made and it was determined that the attitudes of consumers towards the environment had a positive effect on the green product purchasing behaviors.


Keywords


Environmental Attitude, Green Product, Purchasing Behavior

Yazar: Havva ULUSOY - - Esen ŞAHİN - H. Halil BAŞER
Sayfa Sayısı: 224-238
DOI: http://dx.doi.org/10.16989/TIDSAD.1723
Tam Metin:
Türk & İslam Dünyası Sosyal Araştırmalar Dergisi
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